Know Your Jewellery


Since the beginning of time, gold has captivated mankind with its everlasting, universal appeal. Due to its magnificent allure, it has even been likened to the sun, the giver of life. One sign of gold's lasting value is that it has been used as a currency for over 5,000 years and was often bought in huge quantities during times of crisis. However, certainly the most fascinating use of the sun- metal has been in jewelry. The metal´s durability has made it a symbol of lasting love and heritage, and it is passed down from generation to the next. Till date, Indian brides must wear no less than 24 karat gold on their wedding day, to mark a lifetime of happiness and good luck.

Colours of Gold

Yellow GoldThis of course, is the colour of gold in its natural occurance and is perhaps most commonly used in jewelry. To strengthen it, it is usually alloyed with copper or silver. Generally, 14 karat gold is brighter than 10 karat gold; 18 karat gold is deeper than 14 karat gold, and so on.

White goldA more contemporary version is ´white gold´ which is created by using a nickel or palladium alloy, zinc and copper. It has become very fashionable in recent years as more and more consumers are favouring it over its classic yellow counterpart. White gold may even be plated with rhodium to enhance its appearance. A white gold setting can accentuate the look of white diamonds and give any piece of jewelry a contemporary edge.

Rose goldWhen copper is alloyed with yellow gold, it gives it a characteristic pink, blush-like tint, which experts suggest lends a soft, flattering effect.

Know About Karats

Gold´s purity is measured in karats. It is a measurement that indicates the content of gold in a particular alloy. Generally, the higher the percentage of gold content, the softer (and yellower) the piece. Sometimes, gold of a lower karat weight is plated in higher-karat gold to enhance its color. However, gold plating will wear off over time and your jewelry may need to be re-plated. 

The ´K´ sign you may notice on a piece of jewelry stands for karat, so if the ring on your finger reads 18K, it refers to the percentage of pure gold in it. The higher the karat number, the greater the percentage of gold in it. Here is a brief guide on karats: 

24K is pure gold.
18K gold is equal to 75% gold.
14K gold is equal to 58.3% gold.
12K gold is equal to 50% gold.
10K is equal to 41.7% gold. 


Diamonds are indisputably the most treasured substance on earth. Often considered the ultimate gemstone, they have enthralled people throughout the ages with their magnificent brilliance, timeless elegance and durability. It isn`t any wonder that diamonds have come to symbolize the most exclusive gift you could give your beloved. While engagements and weddings are the most popular occasions to buy diamonds, couples celebrating important milestones in their marriage may also choose to buy a piece of diamond jewelry.

Know Your Diamond

No two diamonds are the same – each diamond is an individual piece of unique beauty. Buying a diamond is an extremely special occasion in itself and can be difficult especially for those new to buying jewelry. It is therefore useful to know some key criteria to consider while buying diamonds. These are commonly known as the 4 C´s: 


The cut of a diamond is its most defining characteristic and greatly influences a diamond´s beauty. It is affected by the way the diamond is designed, the skill with which it was cut, the quality of its polish and the symmetry of the stone. A well-cut diamond is one that reflects light back to the eye of the beholder and shows off its inner brilliance. 

Though fancy colored diamonds rarely occur in nature, laboratories can easily create them through irradiation and heating. However these rank significantly lower in value than natural fancy diamonds and can be identified in a gem laboratory. 




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